top of page

Insight Generation

banner-bg.fw.png

Insights are derived through systematic investigation of diverse data sources. Informed decisions, actions, and best practices should be grounded in these gathered insights, enabling the enhancement of launch activities and execution.

The insight generator offers a comprehensive data mart that consolidates all data sources within LEA®. It facilitates cross-functional inquiries, such as determining expenditures on KOLs in Brazil or comparing launch costs to the local market size. Visualizing and sharing insights and observations can be accomplished by generating reports within the module.

product launch improvement

Insight generation

FEATURES

Data marts

All internal and integrated data is available in built-in data marts. The data marts are standardized to simplify combination of marts.

Analyze

Use your favorite analyzis tools. Data marts can be accessed from Excel or 3rd party BI platforms such as Power BI, Qlik and Tableau.

Reports

Insights can be visualized in custom dashboards and reports. Background jobs are scheduled for distribution and data enrichment.

Security

Access is granted on product and affiliate level to ensure proper authorization for local launch managers and global product owners.

bottom.fw.png

top.fw.png

EXAMPLES

Strategic pricing

By taking market reference pricing into account, the global rollout plan can be organized to optimize product pricing.

BEST PRACTICE

KPIs & OBJECTIVES

MARKET SALES

EX-FACTORY SALES

TIMELINESS

COMPETITORS

CALL PLAN

MARKET RESEARCH

FORECASTING

ROLLOUT PLAN

PROJECT PLAN

FUNDING

SPEND

KOLs & HCPs

PRICING

CHECKLIST

bottom of page