Questions pharma buyers ask us.

LEA, the Launch Excellence Application, is a European launch management platform for pharmaceutical and medical companies. It brings launch planning and execution — budget, forecast, SKUs, pricing, production and packaging, quality release, warehouse, readiness, market monitoring and performance — into one platform on one data model, so you can track a product from three years before launch to life on the market — and the whole portfolio in one place.

Enlight ApS is a Danish software company specialised in launch excellence, founded in 2015 and based in Copenhagen. We build and run LEA, which is in daily production, across many countries, with thousands of users, and has managed more than 900 product launches. We are an expert team that knows the pharma launch domain from the inside.

Pharmaceutical and medical companies—from a biotech preparing one product to a global organisation managing a complex portfolio. Inside the company: the launch excellence team first (launch controllers, coordinators and managers, global and regional launch leads), then commercial, medical, market access, finance and the country affiliates. On the execution side: supply chain, production and packaging planning, quality control and quality assurance, warehouse and logistics. In many companies all of this sits under one umbrella: the new product launch.

Yes. "Every launch is unique!" Companies do not launch the same way. Modules, reports, dashboards, approval flows and business rules are tailored per client. Modularity means you can start with one part of the workflow — for example cost management — and add more.

No. LEA works alongside Veeva and adapts to the client’s launch rules. It creates the cross-functional view across the launch.

No. LEA works together with Power BI so you easily can embed your dashboards and share analytics to your stakeholders. If you only need analytics on one source, keep that setup. LEA is for one view across many sources.

Yes. LEA can connect products, activities, forecasts, orders, budgets, costs, contracts, rollout plans, pricing, and responsibilities from the systems already in place.

We support three options. In Enlight’s private cloud, the customer’s private cloud, or on the customer’s own servers.

A standard setup in Enlight’s cloud can be ready in about one month. Integration, customisation, and customer-hosted deployments depend on requirements and IT readiness.

Per product launch and capability level, with unlimited users. The model avoids restricting collaboration through seat licences.

Launch controllers, launch coordinators and launch managers use it daily. Country teams request and plan their launches in it. Headquarters uses it to monitor the portfolio. Finance uses it to set targets and track spend.

Questions about your launch guidelines and processes, your market research and documents, and questions across the analytics data model behind the dashboards. It also runs agents that help collect data. It appears on the front page, as a help icon and as chat.

No. Large companies use it to control a whole portfolio. A new company with one product uses it as the foundation for launch planning, budget and readiness from day one.

LEA contains all the modules that support a launch process. Together with you we enable only the relevant ones, so LEA supports your process and is adapted to your organisation.

Yes. LEA is built for customisation and special rules. Every launch is unique, and LEA is designed to support that.

LEA can run entirely inside your own IT infrastructure, so your IT team keeps control and the data stays with you. Enlight is SOC 1 and SOC 2 audited. The Hosting page lists the full security facts.