Start from what is known
When the launch office started planning, the previous market research material was already in LEA. With the AI on top of it, they understood the market quickly.
Use cases
The moments when someone opens LEA.
Four recurring questions launch teams answer in LEA — and three more for finance, leadership and the people who count hours.
Launch team
Is everything in place for the launch?
The readiness check. Prerequisites per country — approvals for the right strength, SKUs requested, production and packaging booked, QC and QA release done, stock in the local warehouse — with flags raised early instead of the week before.
- Regulatory approval for the launched strength
- SKUs requested and confirmed
- Local price approvalFlagged
- Launch budget reserved
- Promotional material approved
One launch, start to finish
How a launch ran on LEA.
An anonymised account of one multi-country launch, from the first market question to life on the market.
What changed for the team: one structure across affiliates, dates approved through a workflow instead of email, budget tied to the plan, readiness checked against real data, and performance visible in the same place.
Read the launch story, step by step
One structure for every affiliate
When they created the new product and its workstreams, LEA enforced the same structure across all affiliates, so every country planned and tracked the same way.
Dates approved through a workflow
The rollout plan showed the planned launches of other products. Affiliates requested new launch dates, and LEA ran the workflow so each commercial launch date was endorsed and approved across functions.
Budget tied to the plan
Finance connected cost centres to the launch plans and tracked budget and cost against them. That let them prioritise and re-prioritise funding.
Readiness checked against real data
Relevant launch details from third-party systems were imported into the launch framework, so the team could assess readiness and confirm that the prerequisites were met.
Market and performance in view
Close to launch they monitored sales, patient dynamics and CRM data to understand the market. After launch they benchmarked performance and uptake.
Global and local
Affiliates execute. Headquarters monitors.
Country teams request dates, plan local work, and take action. Global leaders see portfolio dependencies, risks, and results without forcing every market into the same timeline.
Headquarters
Portfolio, governance, priorities.
Rollout sequence, pricing strategy, forecast commitment, portfolio view.
Affiliates
Requests, local plans, execution.
Launch requests, activities, budget, readiness checklist, local market numbers.
See it on your own setup
One view across every launch.
A 30-minute call or a demo request — whichever is less friction for you.